SEO consultant to do their job. Certainly, there are some good resources out there if you want to try, and I recommend all small business owners at least take a look. Even if you're just reading and not trying to do SEO yourself, you'll still be a better educated marketer. Some SEO resources worth your time: Moz's Beginner's Guide to SEO Search Engine Land SEO Guide Local SEO Guide - How to Rank Your Local Business Backlinko Link Building Guide - 2017 If you really want to go further, I recommend the following two books:
The Art of SEO - Mastering Search Engine Optimization The Ultimate Guide to Link Building* The main thing to remember is that there are SEO elements that you can do yourself, but an experienced consultant or agency will give you better results in less jewelry retouching service time. *Things get a little trickier on the link building side. Doing this and doing it well requires specific talents. Marketing strategy, content creation, graphic design, outreach – there are a lot of moving parts and you can spend a lot of time on the link building hamster wheel with little to show for your efforts. If you can, use a pro.
SEO Friendly Small Business Websites I covered building SEO-friendly websites in detail in a previous column, and I would definitely recommend you read that. The usual suspect platforms like WordPress and Magento can work well here, depending on your business needs. Granted, self-provisioning platforms like Wix, Weebly, and Squarespace are also starting to show great promise for creating SEO-optimized sites without a huge learning curve or huge cost. Small Business