prospects homework before meeting with them — he no longer had to explain the same things over and over again, and his close rates skyrocketed. Most sales teams don't practice selling by assignment. They don't integrate content into their process. They miss an opportunity. Marcus says: if you are not yet implementing this strategy in your sales system, please start today.
Prepare homework for your interested customers and watch the dominoes fall as they can. Take this leap of faith and you'll spend more time selling and less time teaching. Useful content is the best sales tool in the world, says @thesaleslion. cmworld click to whatsapp number list tweet hand-chosen related content: 10 ways content marketing and sales teams can work together bring employees together regularly to discuss content marketing email can't create a cross-departmental content culture, says marcus. Gather employees regularly, physically or virtually. Organize workshops several times a year.
Make sure everyone understands what you do with content marketing, how you do it, and why you do it. Marcus explains: this is the difference between a culture and a program. A program is a set of rules. A culture is what we learn to do naturally, like breathing. It becomes who we are. We want to share it with our friends. To say you have a content culture is to say that everyone who works for your company understands the value of the information you provide and helps make that information useful. When someone in the world