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omar faruk
Aug 02, 2022
In Wellness Forum
But make sure your prize is relevant to your target customer. That way you don't have a lot of useless followers to turn into customers. 7) Pre-Qualify Leads Speaking of useless followers, make sure your ads are good at filtering out “curious clicks” and people who are interested but never buy. It is a common mistake for new e-commerce sellers to focus on maximizing their click-through rate. Remember that with ads such as PPC (Pay Per Click) Facebook , every time someone clicks on an ad - only when they click . To maximize your ROI, you need to make sure your clicks are likely to lead to customers. If you're running ads with high click-through rates but low conversions, try rephrasing your ads to better qualify your leads. There are two common strategies for this. One is to show the whatsapp database price in the ad to weed out those who are unwilling or unable to pay. The second is to explicitly mention your target market in your ad copy to weed out people who don't really fit your product. Better Qualify Your Leads Setting up retargeting campaigns Check out these crazy stats: 72% of online shoppers abandon their cart before making a purchase . However, 23% of them will return to complete the purchase if retargeted. Last week I was buying a used smartphone in Colombia when it was stolen and left without completing the purchase. Since then I have seen these: This is why retargeting is so important for ecommerce sellers. Simply setting up a retargeting campaign can increase conversions by 15-20%. click to tweet This is one of the reasons why you need to set up FacebookPixels before you start running ads. Retargeting also provides a way to upsell and promote new products to existing customers.
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